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Our deeply committed, professional design team is made up of individuals who are not only avid fishermen but also knowledgeable in composite design and use. Their goal is to offer cutting edge blank and component technology, design and performance at affordable pricing.
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Expert Design Team Members |
Mike Thorson
Product Manager
Design Team Leader |
A fishing fanatic from the time he caught his first Blue Gill as a young boy, Mike has grown to be one of the industry’s most recognizable designers. Mike has been involved in the fishing industry for over 36 years. He spent time in all aspects of the business including retail, wholesale, manufacturing, sales and product development. He has participated in many tournaments over the years, is a certified fly casting instructor and a multi-species angling expert. Mike’s wealth of knowledge and experience provides the anchor for the Batson Enterprises™ design team.
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Bill Batson
CEO Batson Enterprises™, Inc. |
Bill is what you call a hands-on CEO. Unlike other companies where the CEO plays golf, Bill is a very passionate custom rod builder and fisherman. From his days as a young man growing up in Hawaii and helping his father build custom rods until today, Bill’s favorite pastime has been building custom rods, or chasing whatever is biting. He has fished from the time he was big enough to hold a rod until today. Bill has over 20 years experience in the fishing industry and has been directly involved in the wholesale component business for over 15 years.
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Karry Batson
Sales/Product Development |
Two terms come to mind when describing Karry, “Fishaholic” & “Rodaholic”. Karry spent five years guiding in Alaska for Salmon, Steelhead & Trout. He built his first custom rod at age 15. Over the years Karry has built countless custom rods himself! “The guy with gills” is how we describe Karry around Batson Enterprises™, Inc. In an average year Karry is on the water no fewer than 125 days. He is an expert rod builder, accomplished fly caster and multi-species angling expert.
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Adam Hansen
Sales/Product Development |
Adam is the newest addition to the Batson sales team. Prior to being promoted to sales, Adam was responsible for blank inspection/quality control & freight/order processing. He knows our blanks and parts like the back of his hand. Adam started fishing when he was big enough to hold a rod, and has never stopped since. In the last couple of years Adam has become quite a rod builder, building up to 5 rods per week. When not fishing Adam enjoys hunting waterfowl, blacktail deer and elk any chance he gets.
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What Does All This Mean? |
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As you can see, our product team is comprised of a wealth of knowledge, experience and passion for rod building and the outdoors. This passion is transferred into all that we offer, from blanks to components. Because we not only design these products but use them as well, we can truthfully say our products are the best combination of value and performance in the industry today.
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Other Key Members of Our Batson Team |
Connie Batson
President, Owner
Director of Human Resources |
The wife of the late Bob Batson; Connie has worked hands-on since the birth of Batson Enterprises. Connie continues with the mind-set and strong faith that she and Bob had together. Connie considers the employees as family and lets them know that each one is important to Batson Enterprises and fills an important position in this company.
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Danelle Anderson
Project Coordinator |
Danelle has been working in her husband’s dream industry since 2007. She is the Project Coordinator and is a major factor in facilitating smooth running projects and special requirements.
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Deena Hunt
Warehouse Manager |
Deena has been with the Batson Team since March of 2002. She came to Batson with previous warehouse experience and uses that knowledge and ability to ensure a smooth warehouse operation. In addition to daily warehouse activities, Deena also supervises the entire warehouse team.
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Donna Porrazzo
Administration/Graphic Design |
Donna brings over 15 years in Office Administration and Office Management and her 10 years of experience in design and digital media has been extremely valuable in developing the latest catalog design.
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Frankie Spears
Accountant |
Our accounts payable and receivable go-to person, Frankie has more than 20 years of accounting experience. Frankie is entirely responsible for our financial information and has been with the Batson Team for over 6 years.
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Guy Tate
Quality Control Specialist |
A valuable part of our Receiving Department, Guy makes sure our products meet the rigorous standards that Batson Enterprises expects. Guy is meticulous in performing blank and component inspections. His hands-on knowledge is a valuable asset during product development. He has been part of the Batson Team since 2003.
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John Cox
Warranty Customer Service |
John is in charge of all our warranties and Customer Service. He has been a part of the Batson Team since October 2006 and has been extremely valuable in that position.
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Keller Batson
Warehouse Worker |
Keller assists the warehouse with pulling and packing orders, as well as re-stocking products.As a third generation Batson, he has been a rod a rod builder since 2001 and has a vast knowledge of the products.
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Lisa Davis
Front Office |
Lisa handles the front office, phones and reception. Lisa works hard to make sure customer orders are invoiced properly and shipping is arranged using the most expedient and cost-effective methods. Lisa has been a Batson Team member since 2006.
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Patty Fisher
Purchasing Agent |
Patty has been with Batson Enterprises for over 7 years and is a key reason we have the product in stock for you – our valued customers. She has every woman’s dream job – spending someone else’s money! Patty is a dedicated, loyal and valued part of our Batson Team.
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Shad Fazio
Warehouse Worker |
Shad helps put together the components for making your custom rod. He prepares standardized bagged quantities to expedite order fulfillment. He has been with Batson Enterprises for 6 years. |
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Our Team
